If you want to supplement your income from your current job, you have been laid off, or you want to ease your way out of employment and into the world of small business, then direct marketing is for you. All you have to do is create a small viral product that people love and sell it over and over. Read on to find out how you can get started.You can sell absolutely anything through the mail, from food, to music, to clothing. However, one of the best ways to get started in direct marketing is with information products. This is basically just a solution to the customer’s problem, written in paper and ink. All you have to do is type up a small report, or digitally deliver the report and you have yourself a product.To create these information products, look to your personal knowledge. Perhaps you worked in an industry for a very long time and you have insider information to some valuable solutions about a problem. Maybe you are a great cook and have some family recipes that you would like to share with the world. You could even be a salesperson and you want to share what you know with other people that want to make money.No matter who you are, almost everyone has information in their mind that would make a valuable information product. You just have to create it and get that information out there. The late, great copywriter Gary Halbert became a multi-millionaire by mailing one of the greatest sales letters of all times. All he sold was an information product, just a few pieces of paper about a person’s family coat of arms. He just looked up the last names in the phone book and mailed out his letters. That single letter was mailed millions of times. At the height of his coat-of-arms business Gary had 40 people on staff just to open the letters and process the checks that were coming in. The product was just a few bucks, but everyone wanted it and he was able to make a killing.You product does not have to win any awards. Just look around you and try to find a solution for people that they do not already have. Collect the direct mail that you get to your house. Look at pieces that get mailed frequently and you will know that those are the successful ones. Crate your information product. Do a little testing to a small amount of subscribers and if you have a positive return, mail away until it stops working.
If you want to create a lasting business, where you control your destiny, your work hours, and your level of income based on effort, then direct marketing information products is for you. Selling nothing more than ideas in paper and ink, you can create a business empire that will bring in more money than you could ever make with your day job. Read on to find out more.The key to finding a blockbuster product is to create a lot of them. Even the biggest names in direct marketing only hit home runs about 30% of the time. A good rule of thumb for the success of information products is that out of 10 products, 1-2 will be home runs, 5 will be mediocre, and 3-4 will complete failures. That means that you need to get out there and develop a lot of products. Sure it’s possible that your first product will be a hit right out of the gate, but most-likely it will take you awhile before you find that hot seller.Once you find your winners, put all of your efforts into marketing them. Fail fast and drop the losers quickly. It is nothing personal, it’s business. Your market does not care how much time you spent on a product. If they don’t like it, they won’t buy it. Drop the losers and let the winners run.Find or create a system for creating information products quickly. As I said before, you need to fail fast and you need to get as many products to market as you can so your customer will vote with their wallets. Only improve the products that are selling. There is no point in tweaking a product that no one is buying. Use your time wisely and once you have that golden product, use direct marketing to capture your audience and sell that product from every angle you can find. You will be smiling all the way to the bank, but first you are going to have to put in a lot of hard work.