DMA – Direct Market Access Trading |

What is Direct Market Access (DMA) Trading?Direct Market Access (DMA) trading allows private investors to trade shares amongst each other without the need for a broker.Private investors generally buy and sell stocks and shares and other financial instruments from brokers acting as intermediaries with market makers. Using DMA private investors have greater control over their trades, although the middle man nas not yet been totally eliminated, as traders still need to use the services of a broker, albeit one that offers DMA.The advantage of DMA trading is that investors can trade inside the spread. Normally a broker quotes a price such as 320 – 325 which means you buy at 325 but you sell at 320 the 5 point difference being known referred to as the ‘spread’. Clearly if you can trade inside the spread this is an advantage as it means the price of the financial instrument does not need to move as much to ensure that you make a profit.DAM advantages to private investors are:-It creates greater equality.All orders have the same status, they are only prioritized in respect of price and time.Increased visibilityOrders can be seen by the whole market. This allows all participants “full contribution to central market liquidity”.Visibility of the depth of the order bookThis visibility ensures that traders know how many buyers and sellers there are and also the price they are willing to trade at.You can set your own priceLimit orders can be set at the price chosen by the trader and these prices are made available to the whole market.Spreads are smallerLimit orders are on public display, thus ensuring tighter spreads. This benefits the trader who placed the order, who has a greater chance of getting the price specified. It is also a benefit for the market as a whole as the reference price is tighter.Participation in the auctionPrivate traders can take part in auctions pre- and post-market which is where the highest and lowest prices are seen.DMA trading has obvious advantages and I suspect it will become more available as time goes by. 

11 Random Ruminations on Direct Marketing |

1) Spend six months marketing diligently, and you’ll know more truth about human nature than most psychologists. People reveal more about themselves by what they purchase — and why, where, and how they make their buying decisions — than they do lying on a couch in the office of a licensed psychiatrist.2) Great marketing requires a wartime strategy. Your customers certainly aren’t your enemy, but you still have to hit them fast, hard, and often. Always keep up the attack!3) When business is good, crank up your marketing efforts. When it’s slow, ratchet up your marketing efforts even further. Keep moving forward! Never let up!4) Enthusiasm — yours and that which you instill in your prospective buyers — sells like crazy! Never forget that enthusiasm is infectious.5) Fear sells! Stir up worries, anxieties, and headaches in your prospects, and you can sell to them without fail — as long as you offer them the “perfect solution.”6) “An ounce of prevention is worth a pound of cure” may be true, but in the world of marketing, it’s worthless advice. People buy cures more often than they buy prevention.7) If you can win their hearts, you’ll win their money. Sell with stories that create emotions in your prospects.8) Don’t follow your direct competition in lockstep. Instead, shamelessly copy or adapt successful marketing campaigns from other niches.9) Don’t sell products. Don’t sell services. Sell irresistible offers!10) Always remember: It’s all about them — not you!11) “It doesn’t have to be good,” says direct marketing genius Dan Kennedy, “just good enough!” Don’t worry over your marketing ideas. Implement them. And quickly!